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To ambush, or not to ambush the World Cup, that is the question (Column) | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Manoj Raheja

Manoj Raheja is a partner at Sklar Wilton & Associates, a Canadian marketing advisory firm.

On June 12, 2014, 32 teams from around the globe will begin the battle for football supremacy at the 2014 FIFA World Cup in Brazil. Off the field, the battle between official FIFA sponsors and non-sponsoring brands is already heating up.

http://www.marketingmag.ca/news/marketer-news/to-ambush-or-not-to-ambush-the-world-cup-that-is-the-question-column-114415
 

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